Blue Cow is providing a range of highly
specialised broadcast training to MFM 92.6. Blue Cow was asked to develop a
series of training interventions at the station to give the on-air and
production teams that little something extra. We're crazy about radio so it is
a very pleasurable challenge to develop a series of on-site station specific
The first of these courses was a five-week
course in basic production techniques that ended in October. The course was run
in MFM's production studio and was completely hands-on. The huge advantage of
on-site training is that it is focussed on the tools and equipment that is used
in the station and is immediately relevant. This does demand that the trainer
is extremely versatile in adapting to the on-site conditions, which is why Blue
Cow employs only seasoned experts.
The trainees were all new volunteers but by
the end of the course they had all produced compelling radio features. The next
module will tackle vocal training for the station's new presenting team, to be
followed in 2007 by a production master class for the station's producers.