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Digital radio listening dropping in U.K.

Posted: November 1, 2010

"Hopes for digital radio switchover in the next five years in the U.K. suffered a blow as the growth in popularity of digital audio broadcasting (DAB) radio went into reverse. DAB radio (the Eureka-147 system), the likely broadcast replacement for analog AM and FM, saw its share of listening drop, to 15.3% from 15.8% in Q2. On the flip side, the popularity of analog AM and FM continued to grow there, with a 67.6% share, up from 67% in the previous quarter and 66.1% a year ago." more at  RBR.com.The article concludes with the suggestion that listeners might purchase a digital receiver only if there was a compelling reason to.